The Advice You've Always Wanted, But Never Gotten.

You’re getting screwed. It’s not right. Now, for the first time, it doesn’t have to be that way.

The investment “advice” industry in Canada exists on the illusion of professionalism, by actively hiding the truth from you.  They know you want guidance and that you trust the big institutions.  But they don’t reward that trust; they prey on it.  They prey on you. 

A person tends to act according to the manner in which they are incented. They’re paid to sell, and sell they do.

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This Industry Is One Giant Conflict of Interest

Here’s the problem: They are not advice organizations; they’re sales organizations.

There’s nothing wrong with being a salesperson. Salespeople get paid to convince someone to buy something. And that’s fine, but that’s not advice, that’s sales.

Professional advice, like that from a doctor or a lawyer, is based on what’s best for you; not what’s best for them. And what’s not fine is being a salesperson while masquerading as a provider of advice.

  • Paying obscenely high fees (for no value) that erode the value of your investments
  • Taking far too much risk in your investments (risk they aren’t telling you about)

That puts your future at serious risk.  You don’t deserve that.  You deserve better.

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Obscenely High Fees
It’s not just about fees; cost is an issue only in the absence of value. But, you’re not getting value for your fees. Do you even know what you’re actually paying in total fees? Or how much that comes to over 20 years? Why do they get a raise every time you deposit another dollar into your account? That’s your money for your future—don’t give it away to them.
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The System Is Broken
If they make more money by recommending things that are not in your best interest, like their own internal and high-risk products, then their “advice” is the fruit of a poisonous tree. It’s not advice at all. It leads to you taking more risk than you need, want, or understand (because they aren’t telling you about it).
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Enough is Enough
The current model is outdated, archaic and only exists because you never had a better option. We no longer have milkmen, telephone operators, bathroom attendants, or elevator operators, and we no longer need to be held captive by an industry that does not act in our best interest.
25+
Years in
Wealth Management

About Your Guide

Jesse L. Kaufman

Founder & CEO, Honest Advice Inc.
CAIACIMAIFFCSI

Over 25 years as an investment advisor, portfolio manager, chief investment analyst, industry consultant, and auditor, Jesse has seen the conflicts (and their impact on real people’s lives) from the inside— and built a company designed to eliminate them.

Known for his expertise in portfolio construction, alternative investments, and for advocacy on behalf of independent investors, his life’s work is guiding investors with everything they need to make sound decisions and live more meaningful, purposeful lives.

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You Deserve Advice That Is Actually On Your Side.

Starting today, we’re going to demand better. And we’re going to do it together.  By turning the model on its head and providing a better solution—a real solution—so you can have a better outcome and a better future.  Stop getting screwed.

And if you’re a financial advisor, and you know that this is all true, and you want to do better for your clients, then we invite you to sign up as well, and we’ll help you too.

Join The Waitlist Today.

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Best Advisor in CanadaAlt. Investment Expertise, 2016 & 2017 (W.P. Awards)
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25+ Years Experience Portfolio Management & Wealth Advisory
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100% Conflict-Free No commissions, no asset management fees, no product sales.